What Personal Information About Customers Does Mallkie Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

• Information You Give Us: We receive and store any information you provide in relation to Mallkie Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Services.
• Automatic Information: We automatically collect and store certain types of information about your use of Mallkie Services, including information about your interaction with products, content, and services available through Mallkie Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Mallkie Services and other content served by or on behalf of Mallkie on other websites. Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with. 
• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. 

For What Purposes Does Mallkie Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• Provide, troubleshoot, and improve Mallkie Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Mallkie Services.
• Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Mallkie Services.
• Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
• Communicate with you. We use your personal information to communicate with you in relation to Mallkie Services via different channels (e.g., by phone, email, chat).
• Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. 
• Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Mallkie, and others. We may also use scoring methods to assess and manage credit risks.

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve Mallkie Services, we use cookies and other identifiers. 

Does Mallkie Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. 

• Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through Mallkie Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store.
• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Mallkie.com or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of Mallkie and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or other agreements; or protect the rights, property, or safety of Mallkie, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

We design our systems with your security and privacy in mind.

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information. Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.
• Our devices offer security features to protect them against unauthorized access and loss of data. 
• It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your Mallkie account that is not used for other online accounts. 

What About Advertising?

• Third-Party Advertisers and Links to Other Websites: Mallkie Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. 
• Use of Third-Party Advertising Services: We provide ad companies with information that allows them to serve you with more useful and relevant Mallkie ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Mallkie ads. Some ad companies also use this information to serve you relevant ads from other advertisers. 

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the "Your Account" section of the website. 

What Choices Do I Have?

If you have any questions as to how we collect and use your personal information, please contact our Customer Service. 

• As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the Mallkie Services.
• If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or device.
• The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of Mallkie Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in.  
• If you shop in our physical stores, you can manage how certain data is used to analyze the performance of our products and services. 

Are Children Allowed to Use Mallkie Services?

Mallkie does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Mallkie Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.

Examples of Information Collected

Information You Give Us When You Use Mallkie Services

You provide information to us when you:

• search or shop for products or services in our stores;
• add or remove an item from your cart, or place an order through or use Mallkie Services;
• download, stream, view, or use content on a device or through a service or application on a device;
• provide information in Your Account (and you might have more than one if you have used more than one email address or mobile number when shopping with us) or Your Profile ;
• upload your contacts;
• communicate with us by phone, email, or otherwise;
• complete a questionnaire, a support ticket, or a contest entry form;
• provide and rate Reviews;
• employ Product Availability Alerts, such as Available to Order Notifications.

Automatic Information

Examples of the information we collect and analyze include:

• the internet protocol (IP) address used to connect your computer to the internet;
• login, email address, and password;
• the location of your device or computer;
• content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
• device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
• version and time zone settings;
• purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers;
• phone numbers used to call our customer service number; and
• images or videos when you shop in our stores, or stores using Mallkie Services.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

• updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
• account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
• information about your interactions with products and services offered by our subsidiaries;
• search results and links, including paid listings (such as Sponsored Links);

Information You Can Access

Examples of information you can access through Mallkie Services include:

• status of recent orders (including subscriptions);
• your complete order history;
• personally identifiable information (including name, email, password, and address book);
• payment settings (including payment card information, promotional certificate and gift card balances, and 1-Click settings);
• email notification settings (including Product Availability Alerts, Delivers, Special Occasion Reminders and newsletters);
• recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations);
• shopping lists and gift registries (including Wish Lists);
• your content, devices, services, and related settings, and communications and personalized advertising preferences;
• content that you recently viewed;
• Your Profile (including your product Reviews, Recommendations, Reminders and personal profile);